Under Pietro’s tenure, Beretta Holding S.A. grew to more than 50 companies.

Accomplished entrepreneur and businessman with a passion for taking businesses to the next level.

Pietro Gussalli Beretta is the President and Chief Executive Officer of the Beretta Holding Group, one of the most famous European industrial groups. Pietro manages the company with his father, Ugo, and brother Franco.

Pietro was born in Brescia, Italy, on February 28, 1962. He is a fifteenth-generation descendant of the founders of the Beretta dynasty, a renowned Italian small arms manufacturer dating to 1526.

After graduating in economics and business administration, Pietro chose to apply his financial and management expertise to the family business. After working for several years in various capacities across the Beretta Holding Group, Pietro assumed control of the Group’s strategic planning and development.

In 1996, Pietro founded Beretta Holding and began a corporate development strategy to expand the international presence and product offerings.

Pietro led a series of successful strategic acquisitions worldwide, including Great Britain, Finland, Sweden, Germany, Switzerland, Russia, Turkey, Canada, the United States, China, Australia, and New Zealand.

Under Pietro’s tenure, Beretta Holding S.A. grew to more than 50 companies that employ about 6,500 people across five continents. Beretta Holding brings in more than EUR 1.5 billion in annual revenues.


Career & commitments


Sanlorenzo S.p.A

Member of the Related Party Transactions Committee Chairman of the Nomination Committee

Lucchini RS S.p.A.

Member of the Board of Directors

UBI Banca S.p.A.

Member of the Board of Directors and Member of the Appointment Committee

UBI Banca S.p.A.

Vice President of the Supervisory Board and Member of the Appointment Committee

Banco di Brescia S.p.A

Vice President

UBI Banca International S.A


UBI Banca S.p.A

Member of the Supervisory Board

Banca Lambarda e Piemontese S.p.A

Member of the Board of Directors

SBS Leasing S.p.A




The oldest company in the world: How does a company survive 500 years?

Pietro Gussalli Beretta, President and CEO of Beretta Holding gave an interview to the Swiss Magazine NZZ

Read the article

Interview with Il Corriere della Sera: ''We will not stop after Switzerland. We will make more acquisitions and expand in the USA''

“Growth is the only way forward. We are ready to make new acquisitions”. The president and CEO of the European defence and sports activities group Beretta Holding explains its strategies and next moves.

Read the article

Beretta Holding: Strategic Investments Boost Financial Results in 2022

In 2022, Beretta Holding, thanks to organic and external growth, achieved consolidated net sales of over Eur 1,4 billion (compared to Eur 958 million in 2021) and reported an EBITDA of Eur 286.5 million.

Read the article

Dai tumori al Covid, le strategie rivoluzionarie della medicina

Ricchissimo di spunti il convegno promosso ieri all’Università dalla Fondazione Beretta

Read the article

Vaccini anti-tumori, la ricerca accelera e "impara" dal Covid

L’immunologo Alberto Mantovani “Non dimentichiamo che due antidoti sono già a disposizione Pandemia sottostimata in Africa”

Read the article

Beretta: "Nuova fabbrica in Usa e 500 milioni d'investimenti"

Pietro Gussalli Beretta annuncia l’apertura di un nuovo impianto negle Stati Uniti e un programma da 500 milioni di nuovi inversimenti e nuove acquisizioni

Read the article

Beretta compra il mito Holland&Holland

Colpo all’estero del gruppo bresciano marchio di fucili di lusso e abbigliamento da caccia – Nell’accordo rientra anche il prestigioso campo da tiro allestito per appassionati a Ovest di Londra

Read the article

Corriere della sera – Intervista

Il presidente di Beretta: La difesa? Un settore strategico per l’Italia – Serve più attenzione

Read the article

Giornale di Brescia Intervista Pietro Gussalli Beretta

L’ingegno italiano aiuterà le imprese a superare la crisi – Il presidente della holding: Il gruppo è solido, entro l’anno un’operazione straordinaria per crescere

Read the article

Da cinque secoli il mondo nel mirino

Beretta, in canna altri colpi mondiali “Laser e visori: il futuro delle armi”
“Ubi Banca deve creare valore Good bank, un’ottima mossa Non è stato facile dire no a Mps”

Read the article

Una marcia in più nei momenti di crisi

La tradizione conta anche nel settore delle armi

Read the article

Campioni olimpionici con storia centenaria

Dal primo archibugio per la Serenissima ai ripetuti trionfi dei tiratori ai Giochi di Rio: l’avanguardia tecnologica ha fatto delle armi Beretta (e non solo) un leader mondiale

Read the article

Beretta "La nuova America ha bisogno del made in Italy"

Gli Usa restano mercato d’elezione Le ricerche hi tech nel campo della sicurezza e delle armi “visive”

Read the article

Privacy Policy


Beretta Holding S.A.
RCS Luxembourg B224055
Registered office: 9, rue Sainte Zithe, L-2763 Luxembourg
Contact: finance@berettaholding.com or press@berettaholding.com

(Hereinafter referred to as the “Company”)

If you have any questions about this privacy policy (“Privacy Policy”), the practices of our sites, or your deadlines with our sites, you can contact us at the above e-mail and/or postal addresses.



The Company, when collecting, storing, and processing personal data of visitors (“you” or “your”) of the present website (the “Website”), is acting as data controller – pursuant to Articles 4, n. 7) and 24 of the EU Regulation 2016/679 of 27 April 2016 on the protection of individuals with regards to the processing of personal data (the “GDPR“) – (the “Data Controller”).

The Data Controller hereby undertakes to always process personal data in accordance with the provisions of the GDPR and any applicable national data protection laws (including but not limited to the Luxembourg law of 1st August 2018 organizing the National Commission for data protection and the general system on data protection, as amended from time to time) (collectively hereinafter the “Data Protection Laws”).

Any terms foreseen under the GDPR, unless defined otherwise in the present Privacy Notice, should have the meaning given to them in such regulation.

You represent and warrant that you have carefully read this Privacy Notice.


  1. What personal data does the Data Controller collect?
  2. What is Personal Data used for?
  3. With whom will Personal Data be shared?
  4. How long will Personal Data be retained?
  5. The Data Subject’s rights
  6. Changes to this Privacy Notice


1. What personal data does the Data Controller collect?

In general, you are not required to disclose any personal data as a condition of using this Website and no personal data, such as your name, address, or e-mail address, is automatically collected during your visit to the Website.

The only personal data that are processed when you visit our Website are technical information collected from the cookies that we have in place. For more information, please see Section III below.

We will also collect your e-mail address and any other information that you may disclose to us when contacting us at the e-mail or postal address mentioned above (collectively hereinafter, the “Personal Data”).

2. What is the Personal Data used for?

The Personal Data are processed by the Data Controller for the use of cookies (see Section III below), to respond to your requests in case you have contacted the Company and for general client relationship management purposes, where applicable.

The Data Controller may also, where applicable, process your Personal Data to take steps at your request prior to entering into a contract or where it is necessary for the performance of a contract to which you are subject.

3. With whom will Personal Data be shared?

The Personal Data may also be processed by the Data Controller’s data recipients (the “Recipients”) which, in the context of the above-mentioned purposes, refer to our website administrator, website analytics service provider and communication agency.

The Recipients may, under their own responsibility, disclose the Personal Data to their agents and/or delegates (the “Sub-Recipients”), which shall process the Personal Data for the sole purposes of assisting the Recipients in providing their services to the Data Controller and/or assisting the Recipients in fulfilling their own legal obligations.

The Recipients and Sub-Recipients are located inside the European Economic Area (the “EEA”).

Should Recipients and Sub-Recipients be located in a country outside the EEA which benefits from an adequacy decision of the European Commission, the Personal Data would be transferred to the Recipients and Sub-Recipients upon such adequacy decision. Where the Recipients and Sub-Recipients would be located outside the EEA in a country which does not ensure an adequate level of protection for Personal Data or does not benefit from an adequacy decision of the European Commission, the Data Controller will entered into legally binding transfer agreements with the relevant Recipients in the form of the European Commission approved model clauses or any other appropriate safeguards pursuant to the GDPR, as well as, if necessary, supplementary measures. In this respect, the Data Subjects would have a right to request copies of the relevant document for enabling the Personal Data transfer(s) towards such countries by writing to the Data Controller at the address mentioned under Section I above.

The Recipients and Sub-Recipients may, as the case may be, process the Personal Data as data processors (when processing the Personal Data on behalf and upon instructions of the Data Controller and/or the Recipients), or as distinct data controllers (when processing the Personal Data for their own purposes, namely fulfilling their own legal obligations).

4. How long will Personal Data be retained?

The Data Controller will retain the Personal Data for the duration of your relationship with the Company and only for as long as necessary to achieve the purposes for which the Personal Data have been collected, unless longer or shorter statutory limitation periods apply. Once the Data Controller no longer requires the Personal Data for the purposes for which it was collected, it will securely destroy the Personal Data in accordance with applicable laws and regulations.

5. The Data Subject’s rights

In accordance with the conditions and limitations laid down by the Data Protection Laws, the Data Subjects acknowledge their right to:

  • access their Personal Data;
  • correct their Personal Data where it is inaccurate or incomplete;
  • object to the processing of their Personal Data;
  • restrict the use of their Personal Data;
  • have their Personal Data erased;
  • ask for Personal Data portability.

The Data Subjects may exercise their above rights by writing to the Data Controller to the contact details mentioned under Section I above.

The Data Subjects also acknowledge the existence of their right to lodge a complaint with the Commission Nationale pour la Protection des Données (the “CNPD”) at the following address: 15, Boulevard du Jazz, L-4370 Belvaux, Grand Duchy of Luxembourg; or with any competent data protection supervisory authority of their EU Member State of residence.

6. Changes to this Privacy Notice

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our online information practices. When changes are made to this Policy, they will be made available to Data Subjects on the present Website. We therefore encourage you to periodically check this Privacy Policy to understand how the Company protects and uses your information.



This Website uses cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

With specific regard to the cookies present on this Website, the Company informs you that it uses only technical cookies for the proper functioning of the pages of this site, for example:

Name of cookie


Duration of storage

Functional cookies

Cookies implanted in the user/contractor terminal directly by the owner of the single website, if they are not used for other purposes: this is the case of session cookies, authentication cookies, customization cookies (for example, for the choice of the navigation language)

365 days

Analytics cookies

Cookies used to statistically analyse accesses/visits to the site which pursue exclusively statistical purposes and collect information in aggregate form

365 days

There is no need under applicable law to collect your consent when using “essential” or “functional” cookies. In case we would use cookies qualified as “non-essential”, we would collect your explicit consent in compliance with applicable law. You would in such a case have the possibility to withdraw your consent the same way and as easily as you gave it.

If you wish to change the settings of your browser with respect to the use of cookies, please find the step-by-step guides on how to disable cookies for different devices, operating systems, and browsers:

  • The guide on how to disable cookies on Android.
  • The guide on how to disable cookies on iPhone.
  • The guide on how to disable cookies on iPad.
  • The guide on how to disable cookies on Macbook.
  • The guide on how to disable cookies in Chrome.
  • The guide on how to disable cookies in Firefox.
  • The guide on how to disable cookies in Safari.
  • The guide on how to disable cookies in Edge.

Please remember if you turn off cookies in your browser then the settings would apply to all other websites as well, and not just this one.To find out more information about cookies, including information about how to manage and delete cookies, please visit http://www.allaboutCookies.org/.



Any intellectual property rights of the berettaholding.com website pages belong to the Company. Reproduction, copying, distribution or inclusion in other works, of part or all of the protected material available on the Website, is prohibited in any form except for printing or downloading the material for the sole purpose of private use in good faith.



The information contained on this Website is provided for informational purposes only.

Third-party resources that can be accessed with hypertext links from this Website are not under the control of the Company, and the Company is not responsible for the contents of any of these third-party resources. The third-party hypertext links presented on this site are provided for your convenience only. The inclusion of any link on this website does not imply any recommendation, approval or endorsement of that site by the Company.

Your use of this Website is at your own risk. The materials presented on this Website may be changed, improved, or updated without notice. The Company is not liable for any errors or omissions in the content of this Website or for damages arising from the use or performance of this Website under any circumstances.

Please be informed that any proceedings arising out of or relating to your use of this Website, its content and services will be subject to the laws of Luxembourg and the courts in Luxembourg shall have exclusive jurisdiction.